WORKSHOP OVERVIEW
Learn what you need to add to your knowledge on digital marketing as we cover how to use digital tools to grow your business effectively.

WHO SHOULD ATTEND:
Small Business Owners
Entrepreneurs Looking To Get Started Online
Start-up founders
Anyone Who Has Tried Digital Activities & Failed
WHAT WILL YOU LEARN:

By the end of this workshop, you will;
Understand strategies that can grow your business online
Make confident decisions on using digital channels
Know which tools to use for your digital marketing for business growth

WORKSHOP OUTLINES

DAY 1
Get To Know Digital Marketing:
- Understand and know why Digital Marketing is important for your business.
- Learn about the user journey and how this applies to your business

Using Tools For Your Digital Marketing:
- Understand the major tools that drive awareness and conversions - SEM, Google Adwords, SEO, Web optimization, Social Marketing, Electronic Direct Mailer and use them effectively.
- Learn how to use tools that helps create content for team effort

Analyzing Your Digital Marketing Effort
- Get to know how to analyze your digital marketing strategies and performance using right analytics.

DAY 2
Deep-Dive Into Social Media Marketing:
- Understand social media marketing landscape and the available platforms for different markets geographically.
- Learn how to build your following.
- Learn the type of content that ticks with the audience
- Learn to create engaging content through social media and how to make your followers become your buyers.
- Know the strategies and tools you can use to create awareness and conversions through social media.

ABOUT THE TRAINER
Ernie has over 8 years of professional experience in branding & marketing communications, with depth experience in digital projects related to branding, creative direction, web design, and SEO & SEM. Ernie has worked with Multinational Corporations, Small Medium Enterprise, and startups from product conceptualizing to strategizing digital marketing initiatives.

DIRECTIONS
Campfire Creative
5/F Remex Centre, 42 Wong Chuk Hang Road
MTR Wong Chuk Hang Exit A1