Google Ads for E-Commerce: Advanced Remarketing Techniques and Google Shopping Ads
28 May 2019 07:00pm - 09:00pm
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Google Ads for E-Commerce: Advanced Remarketing Techniques and Google Shopping Ads

28 May 2019 07:00pm - 09:00pm

More Events Paperclip Startup Campus 3/F, Nam Wo Hong Building 148 Wing Lok Street,, Sheung Wan
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Sign Up Here (Early Bird $300, Package for 2 $550, Walk in $350 & exclusive discount for Paperclip member)

Do you have an ecommerce and want to find effective ways of reducing your cost per acquisition and maximise your sales?  

Are you launching a new business and want to know how you can effectively find new users for your product/service reducing your online advertising costs?

Do you want to reach new potential clients (even from different countries) that have previously visits your website?

If the answer to one the three questions above is “yes” then you should attend this webinar and understand why in 2019 more online advertising budget will shift from search to remarketing and Google shopping ads.  


In this session you will learn how to:

Create effective remarketing campaigns for your Google Ads. 
Take advantage on the automated bidding system to dramatically increase your online conversions.  
Use Google Machine learning to leverage your campaign performance. 
Create a merchant center and upload correctly your product feeds.
Create, manage and optimise a Google Shopping Ads campaign. 

Who should attend:

Entrepreneurs / E-commerce owners / Digital marketers who have started their online campaigns and want to know how to increase their performance reducing costs and boosting conversions.

About the speaker:


Francesco has more than 12 years of working experience in IT and Online Business. He has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined a digital marketing guru, he has 7 years of experience in SEM/ SEO/Online Advertising and Sales with Google.  

During this period he has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales  teams for Google in different geographies (Italy, US and the Philippines). Francesco has had the opportunity to work with major digital agencies such as Universal Mc Cann, Ogilvy and Mindshare.  

Francesco is Google Ads/Analytics certified and Facebook Blueprint Certified. In addition to that he also attended the IBM international sales school in 2006 and completed the Stanford University Project Management Online Education Program in 2011.  

Francesco has lived in Asia-Pacific for 6 years and is currently based in Hong-Kong. In 2017 has co- founded the digital agency Digital Nomads Hong Kong which has become official Google Partner. 


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