Accordingly to the experts video will account for 80% of all web traffic throughout 2019 (Source: Cisco). YouTube is the second most visited website in Hong Kong. Users spend an average of 22 minutes and 14 seconds for every visit on the popular video content network (Source: Hootsuite and We are Social - Digital in 2019 in Hong Kong). This workshop aims to help companies which are running or planning to run video campaigns to get new leads, want to maximise the results outcome and limit as much as possible their budget waste.

In this workshop you will learn about:
- The importance of YouTube in Hong Kong
- YouTube as part of the Google Display Network (GDN)
- The different advertising formats
- The creation of compelling and high performing ads
- Audiences definition and targeting options
- Remarketing techniques in YouTube

Who should attend:
- Entrepreneurs which want to advertise their business with video ads and get great conversions/sales results.
- Digital Marketers who need tips on how to set-up or improve the performance of their video campaigns.
- Start-ups which are launching innovative products and want to increase their brand awareness for a reasonable cost.

Speaker(s): Francesco Bonafine, Co-Founder & Managing Director, Digital Nomads

Francesco Bonafine has more than 12 years of working experience in IT and Online Business. He has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Mr Bonafine can be fairly defined a digital marketing guru, he has more than 7 years of experience in SEM/ SEO/Online Advertising and Sales with Google. During this period he has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales teams for Google in different geographies (Italy, US and the Philippines). Francesco has had the opportunity to work with major digital agencies such as Universal Mc Cann, Ogilvy and Mindshare. Mr Bonafine is Google Ads/Analytics certified and Facebook Blueprint Certified. In addition to that, he also attended the IBM international sales school in 2006 and completed the Stanford University Project Management Online Education Program in 2011. Mr Bonafine has lived in Asia-Pacific for 6 years and is currently based in Hong-Kong. In 2017 has co-founded the digital agency Digital Nomads Hong Kong which has become official Google Partner.