Facebook Advertising Playbook: Build Great Ads & Audiences
30 Jun 2018 10:00am - 02:00pm
Event ended
Fb ads workshop

Facebook Advertising Playbook: Build Great Ads & Audiences

30 Jun 2018 10:00am - 02:00pm

17F Wing Wong Building | 557 Nathan Road | Yau Ma Tei | Hong Kong SAR China Work Together
Registration closed

“26% of Facebook users that click on ads report making purchases based on the advertisement. “

- Mary Meeker’s 2017 Internet Trends Report

Interested to generate leads & sales with Facebook Ads? We will deep dive into Facebook ecosystem from pages to groups & ads. Learn how to analyze your performance from Page Insights. Understand how an ad auction work to increase relevance. Hands-on practice of campaign set-up instead of textbook theories. Unlock the question of how to go viral with content and creative best practices. Find out the secret formula to Facebook Ads now!

Modules:

Facebook Page & Group

-Understanding Page Insights
-Pros/Cons of Facebook Page & Group
-Organic Marketing with Facebook Group
-Facebook App Types

Facebook Ads Manager

-Campaign Structure
-Ad Auction & Relevance
-Facebook Ads Manager (demo session)
-Facebook Ads Guide
-Facebook Tagging (Hands-On)
-Facebook Campaign Set Up (Hands-On)
-Type of Facebook Audiences

Reporting

-Advertising Metrics
-Segmenting Ad Results
-Industry Benchmarks
-Content & Creative

Creative Best Practice

-Carousel Ads
-Canvas Ads
-Content Best Practice
-Facebook Creative Hub

Self Help Resources

-Facebook Success Stories
-Social Media Posting Tools
-Facebook Help Center
-Facebook Help Community
-Facebook Blueprint Certification
-Facebook Marketing Partner

About the Instructor:


Rachel Lim - Senior Digital Marketer

Well-diversified digital marketing professional with 4 years experience advertising for clients in Europe, APAC & USA across B2C & B2B industries. 2 years of trainer experience in HK & SG. Trained in Google & Facebook HQ Singapore.

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