[Level Up with Campfire]

Digital Transformation is about leveraging digital technologies to effectively solve traditional problems we as humans are facing everyday. During this workshop we will analyze the level of digital maturity of the Hong Kong SMEs. We will talk more in detail about the different tools Google offers to traditional businesses to help them to be effectively visible online and change the traditional way of acquiring new clients.

Event Details:
Date: Wednesday 10 April
Time: 7:00pm-8:30pm
Venue: Campfire Causeway Bay 10/F
Fee: $70 non-member // $50 members*
*Contact your CH for discount code

Topics discussed:
- The digitalisation process in Hong Kong and the struggle of the SMEs
- Google My Business and your visibility in Google Maps
- New clients acquisition with Google Ads
- Retention of existing clients and improvement of your website with Google Analytics

Takeaways:
- Learn how to effectively position your business in Google Maps and help people to identify the physical location of your shop
- Acquire new clients online with a cost efficient Google Ads campaigns
- Retain your clients and identify new potential markets for your products/services with Google Analytics

Who should attend:
- Companies that are looking to innovate the way the traditional way of doing business using the online channels
- Businesses that are struggling to make the right steps in order to complete their innovation process
- SMEs that want to save money and time on their digitalisation efforts

About the Speakers:

Francesco Bonafine, Co-Founder and Managing Director Digital Nomads Hong Kong

LinkedIn: https://www.linkedin.com/in/francesco-bonafine-6a4a706/

Francesco has more than 12 years of working experience in IT and Online Business. He has worked in IBM, Google and other companies, leading the incubator-oriented enterprises to develop market strategies to promote corporate profits. Francesco can be fairly defined as a digital marketing guru, he has 7 years of experience in SEM/ SEO/Online Advertising and Sales with Google.

During this period he has managed the online reputation for major brands like Mitsubishi, Ferrari, Louis Vuitton, P&G and set up sales teams for Google in different geographies (Italy, US and the Philippines). He has had the opportunity to work with major digital agencies such as Universal Mc Cann, Ogilvy and Mindshare.

Francesco is Google Ads/Analytics certified and Facebook Blueprint Certified. In addition to that he also attended the IBM international sales school in 2006 and completed the Stanford University Project Management Online Education Program in 2011.

Francesco has lived in Asia-Pacific for 6 years and is currently based in Hong-Kong. In 2017 has co- founded the digital agency Digital Nomads Hong Kong which has become official Google Partner.

Paolo Petrolini, CTO of Digital Nomads Hong Kong

LinkedIn: https://www.linkedin.com/in/paolo-petrolini/

Paolo Petrolini has over a decade of experience in product management, data science and process engineering having served as the Head of Trust & Safety at Google in Switzerland. While at Google he has launched and worked on products like Google AdWords, Google Plus, Google Shopping and Google Accounts.

Mr. Petrolini is the CTO of Digital Nomads LTD, an engineering-driven growth marketing agency based in Hong Kong. Mr. Petrolini is also an advisor to companies in the field of product growth, process management and quantitative customer research.

Mr. Petrolini is also a recognised coach and mentor in the Startup community in Europe and Asia, being actively involved in the Mass Challenge, Kickstart Accelerator and Google Launchpad programs in Europe and in Mettā in Hong Kong.