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Digital Marketing 101: How To Grow Your Business Online
12 Dec 2017 08:00am - 10:00am
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Digital Marketing 101: How To Grow Your Business Online

12 Dec 2017 08:00am - 10:00am

More Events Mettā, 21/F California Tower, 30-32 d'aguilar Street, Central
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If you’ve ever wondered how to run effective online ad campaigns, this talk is for you!

Join us for a breakfast Masterclass session with digital marketing and analytics expert Nikita Andreev, founder of AdMend. Nikita will lead a 2 hour workshop that’s designed to bring you up to speed on real, actionable marketing techniques you can use to generate engagements, leads, and sales. No technical knowledge or prior experience with online advertising necessary.

We’ll be going over:

1. Introduction to Digital Marketing and Online Advertising 
2. Making sense of it all (tools, common metrics, marketing channels)
3. Brief overview of the 5 most common online marketing channels:
I. Search Engine Marketing (and SEO)
II. Social Media Marketing (with a focus on Facebook Ads)
III. Display Advertising 
IV. Affiliate Marketing
V. Email Marketing
4. Industry Trends
5. Big Data & Machine Learning in Online Advertising
6. Q&A (we’ll save plenty of time for questions)
About Nikita:

With over 8 years of experience in online advertising, Nikita knows how to market just about anything online. After working for ad technology startups out of Toronto, San Francisco, New York, and London, Nikita started AdMend to help startups and SMBs hit their marketing goals.

Website: AdMend.com
Email: nikita@admend.com 
LinkedIn: https://www.linkedin.com/in/nandreev/

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