As millennials enter the workforce and play an increasingly important role in the job market, the way employers reach out to potential candidates changes. Dull and general job advertisements become insufficient as quality job seekers choose who to work with, rather than passively waiting to be chosen.

With the digital era booming, visual and engaging content is used to also build employer branding. Videos and photos help to paint a picture for job applicants so that they can visualize their future working environments and company culture. It gives them more confidence in taking the leap of faith towards a new workplace.

The next big question is, how do startups utilize content to reduce their cost-per-hire and turnover rate? We are happy to introduce Wantedly, a job-matching platform that connects employees and employers through passions and values. Along with other startup founders, they will share with us how content and employer branding work together. Join us for an engaging discussion that begins at 7pm on December 13 (Thursday)!
* The seminar will be conducted in Cantonese

 
當越來越多年輕人佔據本地主要工作人口，僱主們都需要以新方法吸引新員工加入。求職者不只是被動地等待機會，在眾多職位選擇下，千篇一律的職位簡介和招聘廣告已經難以滿足他們。在數碼世代快速發展的同時，僱主需借助視覺吸引性高的內容打造品牌形象。圖像和影片內容能協助求職者易於想像他們將會面對的企業文化和工作環境，從而說服他們捨棄現時工作環境的舒適圈。

然而，初創企業該如何運用內容營銷策略減低招聘成本和員工流失率呢？我們很高興介紹Wantedly – 一個藉價值觀和熱情連結求職者和僱主的平台。他們將與其他初創創辦人於12月13日（星期四）晚上7點，在WeStart HK分享利用視覺內容打造僱主品牌形象的經驗，萬勿錯過！
* 是次活動之主要語言為廣東話