Chinese Social Media Series 2017 #9 – How Live Streaming Has Revived Weibo and is Making Social Sales Possible (POSTPONED)
05 Dec 2017 06:30pm - 08:00pm
Event ended
Slider 5

Chinese Social Media Series 2017 #9 – How Live Streaming Has Revived Weibo and is Making Social Sales Possible (POSTPONED)

05 Dec 2017 06:30pm - 08:00pm

WYND Co-working Space
Registration closed

***Sorry that this event is POSTPONED and the date will be confirmed later***


This is a PAID event. Members: 100HKD; Non Members: 180HKD

About the event

Just like Facebook Live and Twitter’s Periscope, China’s Weibo is seeing a boom in users making their own live streaming video on the social network.

Growing quietly but steadily over the past five years, the live-streaming industry has become a viable source of income for many thousands across the globe, but nowhere is it more lucrative than in China. The country’s live-stream industry was worth upwards of $3 billion in 2016, increasing 180% year over year. In this seminar, there are keys to take away:

– Overview of Weibo, its decline and come back
– Introduction to Live Streaming
– What’s MiaoPai and how to use its marketing functions
– Weibo& Miaopai working together on brand promotion
– Case studies – social selling
– Other platforms to watch out for: Yizhibo & Bilibili

 

About the speaker

Ashley Galina Dudarenok, Managing Director, ChoZan

In 2011 Ashley established Alarice International (www.alarice.com.hk), a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong (www.rusbc.com.hk) and in 2016, she launched ChoZan (www.chozan.co), a resource platform for China-focused marketeers. ChoZan is a fast growing business and is Ashley’s major focus these days. Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily as well as others.

 

About ChoZan

ChoZan is a resource platform for marketers who work with WeChat, Weibo and other Chinese social media. ChoZan provides step-by-step navigators, consumer trend analysis, case studies, KOL databases and Helpdesk support amongst others. To learn more, check out ChoZan website or book your demo to see the platform in action.

Sign-in to get the exclusive discount for WHubber.
Click for interacting with map
×