Chinese Social Media Series 2017 #8 – 5 Steps to Getting Started on Weibo
23 Nov 2017 06:30pm - 08:00pm
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Chinese Social Media Series 2017 #8 – 5 Steps to Getting Started on Weibo

23 Nov 2017 06:30pm - 08:00pm

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This is a PAID event. Members: 100HKD; Non Members: 180HKD 

About the event

The word Weibo literally translates to micro-blog. It is the hub for real time news and live events in China, leading many westerners to compare it to Twitter. Weibo is a very friendly platform for businesses, it allows users to include images and videos in their text, while promoting their businesses through video and live broadcast.

Let’s kickstart the revolution of Weibo by joining this seminar, you will be learning the following:

– Overview of Weibo for marketing

– Step One: account registration and verification

– Step Two: Weibo customisation

– Step Three: developing a solid content strategy

– Step Four: acquiring initial followers

– Step Five: rolling out campaigns, KOLs and ads


About the speaker

Ashley Galina Dudarenok, Managing Director, ChoZan

In 2011 Ashley established Alarice International (, a marketing agency with a focus on Chinese social media. In 2013 she co-founded the Russian Business Club in Hong Kong ( and in 2016, she launched ChoZan (, a resource platform for China-focused marketeers. ChoZan is a fast growing business and is Ashley’s major focus these days. Ashley often shares her knowledge and experience in a variety of magazines, including SCMP, China Daily, Hong Kong Economic Times, WeiPo Daily, Jumpstart Magazine, Do Marketing, Macau Business Daily as well as others.


About ChoZan

ChoZan is a resource platform for marketers who work with WeChat, Weibo, and other Chinese social media. ChoZan provides step-by-step navigators, consumer trend analysis, case studies, KOL databases and Helpdesk support among others. To learn more, check out ChoZan website or Book your demo to see the platform in action.


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