Building A Brand People Love
21 Mar 2019 07:00pm - 09:00pm
Event ended
Building a brand people love2

Building A Brand People Love

21 Mar 2019 07:00pm - 09:00pm

Garage Society Central, 9/F, 33 Des Voeux Road Central, Hong Kong
Registration closed

Are you looking to take your branding to the next level and grow your business?


In this interactive workshop, branding expert Georgina de Rocquigny from Untapped Branding will teach you the tools and methodologies to create a powerful and robust brand strategy.

You will learn:

  • How to identify and define your target audience
  • The tools to define your brand strengths and points of difference
  • The methodology to articulate a brand positioning that’s unique and resonant with your target audience
  • What a brand personality is and how to define it
     

Who Should Attend
Entrepreneurs and marketing directors at companies who are looking to define the driving idea behind their brand in order to grow.

 

Some of the things we hear from people are:

  • "Who should my business target?”
  • “What’s the one driving idea behind what we do?”
  • “How does a brand strategy help my business grow?"
     

If you relate to any of these questions, this workshop is for you.

 

Once armed with these methodologies, you’ll be able to:

  • Define your own brand strategy
  • Reframe all your content to align with your brand strategy
  • Teach your colleagues how to use the brand strategy 
  • Think about new business growth areas that align with your brand
     

 

About the Speaker
Georgina de Rocquigny has 16 + years of experience in brand strategy. She founded Untapped Branding in Hong Kong to help companies create and transform their brands. She moved to Hong Kong in 2010 where she worked at a leading global advertising agency as the Regional Strategic Planning Director for ExxonMobil in Asia Pacific. Before that, she lived in New York and London working for global brand strategy consultancy, Vivaldi Partners for clients such as PepsiCo and Volkswagen.
 
Untapped Branding has created brands from scratch for clients such as Jemocracy and Loop Jewelry and repositioned leading brands such as American Express, AsiaTatler, FORMS Jewelry and SCOR Global Life for Global and Chinese markets.
 
Based in Sai Ying Pun, Untapped Branding works with medium and large firms to take their brands to the next level through brand strategy and design

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