Branding from Warmth to Strength 
FREE ADMISSION | Language: Cantonese

Brand management and human resources are traditionally seen as two independent sectors. However, when entrepreneurs see their employees as their best assets and consider them in making business decisions, they support a firm’s reputation by adding warmth to a brand and allow it to stand out amongst its competitors.

The Bees founder and CEO, KK Tsang, will share how to lead a small firm of 4 employees to become an advertising giant worth around 200 million HKD that staffs close to 100 employees within the span of 5 years with this thesis.

KK Tsang is an advertising veteran and former CEO of GroupM Hong Kong. He left GroupM in July 2012 to set up The Bees, a marketing services group. At present, there are nine agencies under the group, namely The Bread Digital, Secret Tour, The Right Side, Innermost Mobile, Lab Pheno, K2, Create & Yay, Midnight Pictures and Noah Workshop. The group provides very comprehensive marketing services. Apart from running his business, KK is also a columnist in am730 and Sky Post.