Licensing has become a powerful strategy to add value to companies’ products and services.  It often results in co-branding and crossover across sectors and borders, enabling the companies in partnerships to expand their market segments and revenue streams.  Meanwhile, independent artists, young designers and illustrators also use licensing to build up awareness of their IPs and drive in merchandise sales.  

No matter you are now running a profound licensing operation or a beginner to licensing, Asian Licensing Conference (ALC Online) organised by the Hong Kong Trade Development Council could fill you with inspiring insights and practical learning to grow your business.  Below are the programme highlights:-

Licensing Academy
A series of online workshops will provide basic knowledge of licensing, including trademark and IP protection, royalty fee and style guide management:

• Brands United – one of Asia’s leading companies in retail merchandising, licensing, brand management and promotions; licensee of Maggiology (馬仔) and Ultraman
• SHIBAINC (柴犬工房) – cooperates with major international and local brands in characters licensing projects, such as WATSONS, SONY, MTRmalls
   

Entrepreneur Dialogue
Young Asian entrepreneurs engaging in art toys, e-commerce, gifts, retailing, art and digital entertainment will share how they invented their businesses with creative uses of IPs that have disrupted the market:

• Pinkoi – #1 C2C marketplace for designers in Asia
• Matrix – cooperate with local illustrators to customise corporate giveaways, having great success in anti-pandemic gift products
• Block12 Culture – (1 billion+ WeChat downloads of its Budding Pop IP)
   

Hong Kong International Licensing Show (HKILS Online) will be held concurrently with over 200 exhibitors from Indonesia, Japan, Korea, Mainland China, Malaysia, Thailand, US, Hong Kong and Taiwan, representing top global licensors/agents and independent artists/IP owners.  In which, DLAB presents you 45 Hong Kong homegrown creative force and their interesting IPs. Participating brands include popular comic characters prevalent among consumers across Asia and in-demand art toys IPs, such as B-Duck and Squly & Friends 史古利和朋友們.

Programme preview and registration
Simply enter the “promo code” column with “WHUB” to enjoy the complimentary pass for both ALC and HKILS during registration (30 quota available on a first-come-first-served basis).