Afterwork Seminar: Digital Transformation and Google Ads – How to Scale your Business
23 Oct 2018 06:30pm - 08:00pm
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181023 icc

Afterwork Seminar: Digital Transformation and Google Ads – How to Scale your Business

23 Oct 2018 06:30pm - 08:00pm

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This is a PAID event. Members: 150HKD; Non Members: 250HKD (including Italian Aperitivo)

About the event 

To examine the different phases of the digital transformation journey from strategy and planning to software development and growth hacking, as well as the intricate world of Google AdWords campaigns.

Mr. Paolo Petrolini, of Materia, will show the audience how companies can truly unlock their full digital potential, enabling their customers to have a fulfilling and safe product experience.

Mr. Francesco Bonafine, of Digital Nomads Hong Kong, will then tackle the issues related to the use of Google AdWords, showing how to avoid mistakes such as having the wrong tracking system in place and providing knowledge on the tools that should be used in order to limit as much as possible unwanted clicks and budget waste.


About the speakers

Francesco Bonafine, Co-founder of Digital Nomads Hong Kong, Co-founder of MATERIA 

Francesco has more than 11  years of working experience in  IT  and online business, having worked at  IBM,  Google and other companies.  Leading the incubator-oriented enterprises in their market development strategies, Francesco can be fairly defined as a digital marketing guru. He has 7 years of experience in SEM/SEO/online advertising and sales with Google.

Francesco has lived in  Asia-Pacific for 6  years and in  2017  has co-founded the digital agency  “Digital  Nomads  Hong  Kong” (Google Partner).


Paolo Petrolini, Founder of MATERIA 

Paolo has more than 13 years of experience working in product management and trust  & safety i.e., privacy engineering, spam and fraud prevention,  content moderation and user protection.

He worked for  12 years at Google  Inc.  where he led technical product teams as the Head of trust  & safety in Switzerland. Prior to that, he worked as a software engineer and system architect in the  UK  and  Ireland.

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