Xccelerate is a high-growth, socially aligned education startup that bridges the gap between education and employment across innovation verticals including software development, data science and machine learning, UX, and other hot technology skill areas. We make it easy for companies to hire top talent they will not find through traditional hiring practices.
We are looking for a Marketing Associate who will be focused on assisting with the execution of key marketing tasks that contribute to our team achieving our goals. This role will be an excellent opportunity to sharpen your skills in both digital and offline marketing, including social media, edm, events, digital ads and campaign management.
The Marketing Associate will work very closely with the Head of Marketing to achieve team goals and milestones. This is an excellent role for someone relatively new to marketing who would like to polish their skills and gain more experience in this field.
Key Responsibilities:
Craft Engaging Content: We train students in some of today's most interesting transformative technologies. You'll learn more about each one and write content (Eng./Cn.) that will demonstrate our authority on the topics.
Keep Our Followers Updated: You'll do some daily and weekly maintenance to our social and email channels to keep our followers informed on what's going on at Xccelerate.
Build a Digital Network: Extend our influence and make connections in the blogging and PR world (local first) to get our content to new audiences.
Optimize PPC Channels: Analyse and update our PPC channels (Facebook, Google Ads) to capture the attention of relevant leads.
Experiment like a Digital Scientist: You'll work closely with our growth teams to experiment with promising new channels and figure out what is scalable for the team to pursue.
Kickstart our Video Content: Whether you've worked with shooting and editing some videos before, we'd like to work with you to start capturing some of the magic that goes on at our campus from day to day.
Monitor and Report Analytics: Utilize Google and Social Analytics to see what marketing efforts are working, or not, and find areas for improvement and scaling.
Pathway:
We are seeking to find a great fit for our company culture, which values calculated creative risk taking over pure obedience and "by the books" execution. We are looking to work with a high-potential individual who is ready to become an impactful value adder on our team.
To us, this means someone who is personally driven to become an elite marketer and understands that marketing is a sum of all parts as opposed to a silo within a business. Marketing is the brand, the tone, the copy, the ads, the events and the word of mouth from happy customers.
We want to be in awe when you come in and present new solutions to problems before we even knew we had such problems.
Once our candidate finds their groove in our culture, they will oversee the local marketing operation from a management roll as opposed to an associate as we move forward to bring the Xccelerate brand to new levels in HK and beyond.
Requirements:
2+ Years experience with content creation. ideally writing in Chinese and English
Proactive Growth Mindset - The ability to come in each week with fresh ideas and desire to learn about new topics
Ability to work well with others in brainstorming sessions
Patience when working with team mates to generate content that is relevant to their specific skill sets
Ideal but not required: Graphic design or video editing skills
Experience with managing social media channels and Google Analytics
Fluent in English and Cantonese