Search Engine Marketing Intern
Paid Search Internship
Duration: 3-6 months
Location: Quarry Bay
About Trip Guru:
Trip Guru is a B2C platform for uniquely crafted and curated activities currently supplied throughout South East Asia, with high aims of becoming the premier travel booking solution for Millennials worldwide. Our mission is to connect travellers with each other and to destinations through technology. Presently we work towards this by bringing online experiences usually reserved for locals and people in the know. We currently offer 700+ activities in over 16 destinations in ASEAN countries.
To support the business expansion, we are now looking for an Search Marketing Engine (SEM) Intern who is ideally analytical, techy and organized to support the Marketing team in creating and optimizing SEM campaigns in a fast- growth phrase. The new hire will also support other ad-hoc projects for Marketing and Product initiatives, on request. Full-time opportunities are possible depending on the person’s performance and company’s resources.
Responsibilities
- Receive training for the specific job tasks in Search Engine Marketing Support daily optimization of the paid search campaigns such as keyword research and review
- Take part in the product development process by creating paid search campaigns with editorial material
- Assist in keyword research for product initiatives
- Help generate necessary reports on Adwords to analyze campaign and keyword result
- Give overall assistance to new SEM projects including creating campaigns in Chinese
- Provide support for other projects for Marketing and Product initiatives.
Requirement
- Recent graduate in Economics, Business, Computer Science, Marketing or related discipline.
- Proficient in MS Excel and know how to use Pivot Tables, Filters and formulas that help with data analysis
- Strong verbal and written English and Chinese communications skills
- A team player who can follow instructions from his/her manager and complete tasks according to deadlines
- Ideally possess fundamental knowledge of SEM and generally a techy person