Growth Marketing Executive (Junior)
Full Time
Location: Sheung Wan
Reporting Line: CMO
The Trip Guru is the booking platform that connects travellers via group experiences. We are a young start up that recently graduated from the latest batch of the Betatron incubation program in Hong Kong and secured a pre-series A round to expand our revenues stream and the markets we serve. Currently we cover South-East Asia, catering to English speaking audiences, and we want to go global soon.
The role
As a Growth Marketing Executive you will contribute to grow sustainably the revenues of the company. The main venues where you will operate are the online marketing channels: Adwords SEM, SEO, social media, affiliation, email - to name a few. In your first months with the company you will be trained to manage and take over SEM, under the supervision of the founders and the senior management. You will optimize existing campaigns, create new ones and produce analytical insights about current performances and how to spend budget on new growth possibilities.
A day in the life
The life of a small startup does vary a lot and evolves over time, but in the beginning of your adventure with us your average day will look like the following:
- Create new Adwords SEM campaigns according to high quality standards
- Perform keyword discovery and performance assessments for new activities and destinations to promote
- Manage the campaign structure and naming convention
- Perform search term optimization
- Perform budget optimization
- Perform CPC optimization
- Perform ad copy testing and optimization
- Perform competitors monitoring
- Perform other optimization & maintenance techniques
- Perform other varied business- or marketing-related tasks, as requested
- Produce reports and insights with spreadsheets on demand or regularly
What is NOT to be expected is a formal environment with strict procedures taken from manuals: we are not in that phase and the only thing that matters now is to GROW (sustainably 😉) thanks to the ideas and the efforts of our team!
Responsibilities
After your training you will be responsible to:
- perform the tasks you have learned in the best possible way and in a timely manner
- meet and exceed the KPI goals of the channels under your management (Adwords SEM in the beginning)
As your profile and the company evolves, you will be given more and diverse responsibilities, according to the assessment of your performances and the fit to the company needs: it surely is a great time to come on board because we are ready to take off!
Your profile
We are a young international team that wants to expand with a great addition of a talented individual who will share Trip Guru vision with us over the next years and become a building block of the company.
Required
We would be thrilled to receive your application if:
- You recently graduated in an Economics, Science, Marketing, Engineering or Business major
- You can demonstrate strong analytical skills and mindset and you care about details
- You are a confident user of spreadsheets like MS Excel. You at least know how to use: Pivot Tables, Filters, Formulas.
- You are a team player and can communicate well verbally and in writing
- You work and carry out tasks independently, respecting deadlines
- You speak fluent English
Preferred
You are very likely to be ahead of the race for this position if:
- You have 1-2 years’ experience working in online marketing at an agency, startup or other internet business
- You can do basic scripting (VBA, Google scripts) and querying (SQL)
- You speak one (or more) of the following: Mandarin, Cantonese, French, Spanish
Benefits
The Trip Guru offers you the chance to develop as a marketing professional and to work hands on at the scaling up of a new business concept. Next to it, here are the terms of our offer to you:
- Salary: HKD 20,000 per month
- Vacations: 12 working days per year
- Medical Insurance
- Allowances: Trips (we are a travel startup indeed!)