Head Of Digital Marketing Wanted
starting date : 2017-09-18
TravelFlan might be able to provide a visa.
Description
What you will be working on
- Lead marketing campaigns and growth hacking strategy for lead generation and user growth
- Oversee and manage all customer acquisition of online channels
- Manage our online acquisition channels including SEM, Facebook, Instagram, Display Networks
- Encourage interactions with existing customers, KOLs and general public via social media platforms
- Monitor, analyze and fine-tune campaigns to maximize ROI and reduce CAC
- Work with management to create regional KPIs to measure program performance across cities
- Strong interpersonal skills and passion to help nurture customer relationships and work with cross-functional teams
- Perform A/B testing for various channels and analyze campaign results
- Generate new growth ideas for better performance and impact the business
- Collaborate closely with the regional teams across various marketing functional areas
- Support B2B2C Marketing team to drive joint markating campaign
- Conduct user research to further enhance marketing features for our product
- Manage marketing budget and ensure clear ROI
- Liaise with the content team to ensure the social media channels has met the target
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
What we are looking for
Must Have
- 5+ years of experience in Growth/E-commerce/Digital Marketing
- Experience with campaign measurement, reporting, and A/B testing
- Experience with marketing analysis and automation tools (i.e Google Analytics, Hubspot, Mix Panel, Kissmetrics)
- Understanding of marketing funnel metrics and lead lifecycle processes
- Demonstrated success and passion for collecting and using customer insights to drive strategic decisions
- Excellent written and verbal communication skills
- Highly adaptive in fast moving and changing environment
- Fully responsible for results with strong ROI driven mindset
- Self-learner, ready to fail and grow together with the team
- Passion about technology, digital media, people and startup
- Conversant in multiple marketing and sales channels; knowledge of SEM, email, sales development, and product user experience
Bonus
- Experienced in targeting different Asian market
- Experience in OTAs, hotels, airlines, metasearch and other international travel companies
- Familiar with Facebook Chatbot
- Experience in growth hacking
Salary
Equity part is negotiable.
Salary range / month :  HK$ 20k-40k
WHubber factors
Startups have different perks to offer to talent.
Here is their allocation of 100 points.
Flexible Role and Responsibility
Impact on Society
Compensation
Flexible hours
Flexible location
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