We are searching for a highly-creative Digital Marketing Manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.
Job Description
As the Digital Marketing Manager your responsibilities will include but not limited to:
- Development of digital brand strategies covering all brands and company retail outlets.
- Execute digital activity and campaigns including social media, web SEO/SEM, PPC, e mail & other relevant channels
- Develop social assets and campaign materials
- Management of brand websites and the corporate website
- Measure, review and report on all digital activity (Google analytics etc).
- Management of content and postings of social media on selected brands.
- Development, implementation and on-going management of D2C site for branded merchandise.
The Successful Applicant
The successful candidate will be able to demonstrate the below skills and attributes:
- Proven Hong Kong and international digital marketing experience
- Previous FMCG industry experience (Preferred)
- A proven track record of implementing and executing full digital marketing mix across all digital communications strategy development, performance marketing and e-commerce
- Strong copy writing skills and attention to detail
- Ability to work in a fast paced, entrepreneurial environment
- Degree educated
- English (Mandatory), Mandarin and Cantonese (Preferred)