MoneySmart Group is South East Asia's leading personal financial portal helping consumers compare loans, insurance, and credit cards. MoneySmart was founded in 2009 with the simple aim to help consumers make better financial decisions.
We are growing and we’re looking for talents to come onboard our Marketing team as a Performance Marketing Specialist based in our Hong Kong office.
Mission
The mission of the Performance Marketing Specialist is to conceptualize, propose, execute and report on digital marketing campaigns for MoneySmart’s suite of personal finance products. You will be responsible for ensuring that MoneySmart runs profitable marketing campaigns that will help to grow revenue and profit. You will be expected to work closely with your direct line manager, the wider local marketing team and various product teams to ensure that marketing and campaign objectives are met.
Responsibilities:
- You will learn, execute and optimize Search Engine Marketing (SEM), Paid Social, email marketing and digital video campaigns to ensure that MoneySmart remains competitive and cost effective across these digital channels, while striving to exceed campaign objectives and targets
- You will learn and use in-house analytics tools to track, analyze and optimize your marketing campaigns with a view to understanding consumer behaviour on the MoneySmart website.
- You will be provided with the tools to efficiently and effectively manage and optimize digital marketing campaigns across various platforms.
- You will engage with commercial, product, content and design teams to understand, propose, support and execute marketing campaigns for them.
- You will constantly experiment with new marketing channels and content formats to get better ROI for MoneySmart.
- You will report in the HK Integrated Campaign Lead and help to support with campaign ideation, execution, management and reporting.
Requirements / Competencies:
- Must have a love for numbers and finding insights hidden in the data
- Keen to learn and understand the digital marketing landscape
- Able to understand the business challenges of various product teams
- Able to learn independently and take initiative
- Interested in the FinTech space
Moneysmart Cultural Pillars:
- Be a Positive Team Player
- Take Ownership
- Bias for Action
- Take Charge of your Professional Development