A Next Generation Bicycle Helmet
Safety Made Simple
Marketing and Business Development Associate
Lumos is the world's first smart bicycle helmet with integrated lights, brake, and turn signals. Launched to the world on Kickstarter, Lumos raised over $800,000 USD during its month long campaign, and over $2M USD after from additional pre-order backers. Lumos has been featured on BuzzFeed, TechCrunch, Quartz, and The Independent. Lumos was named one of the "Best Cycling Innovations of 2015" by Cycling Weekly, and was nominated one of the “Designs of the Year” by the London Design Museum.
Lumos came out of pre-order in early 2017 and has shipped over 10,000 Lumos Helmets to happy backers around the world. See: https://www.instagram.com/explore/tags/lumoshelmet/
Lumos is a mission-driven company. Started out of our dorm rooms at Harvard, we seek to make a positive impact on the world by helping make cycling safer, and helping more people everywhere make cycling a bigger part of their everyday lives.
If you’re excited about our product and our mission, we want to talk to you!
Join us in our mission to improve cycling safety and have safe streets for all.
You are perfect for us if you are:
Independent, a self-starter, detail oriented, an excellent communicator, and looking for an opportunity to be an integral part of a small team and have a big impact.
Your responsibilities will include (but not be limited to):
- Strategizing, planning, and executing on online and offline marketing promotional activities (eg. Creation of new video, Facebook competitions, e-mail campaigns, tradeshow participation etc.)
- Identifying and selecting partners to sell through and negotiating terms (eg. Distributors, retailers, and bike shops)
- Guerilla marketing events (eg. Pop-up stores etc.)
- PR + external partnerships strategy and execution
- Identifying creative opportunities to generate PR for Lumos and get us positive coverage
- Identifying key opinion leaders and/or influencers (eg. Gear blog reviewers, athletes as advocates/endorsers, bike safety non-profits and law enforcement as partners/advocates/endorsers)
- Managing and responding to inbound communications such as:
- Emails from customers, potential partners, and press
- Comments and messages on our Kickstarter page
- Posts and comments on our Facebook page + Twitter account
- Performing office administration tasks such as:
- Coordinating building/office issues
- Performing general admin tasks such as processing reimbursements, purchasing office supplies, purchasing equipment for events etc.
Note: Given the very early stage of the company that we are in, a high degree of adaptability is expected and required for this role. We are constantly learning new things and adapting our strategy and activities accordingly.
We expect all employees and team members to only look at their job description as a guideline. We eschew roles and seek people willing and able to ignore job descriptions. Everyone’s job at Lumos is to do anything and everything we can to make it a success and meet our company goals regardless of our “jobs.”
Requirements:
- You hold a Bachelor’s degree or equivalent.
- 2+ years of experience in a marketing, business development, or startup oriented role.
- Excellent oral and written English. You are an effective communicator. Competency in Cantonese and/or Mandarin a plus.
- You’re naturally predisposed to being meticulous, detail-oriented, and organized.
- You’re able to work well with people and love helping people get the job done.
- You’re enthusiastic and optimistic, and nothing stands in the way that you can’t tackle with a smile.
- You’re passionate about what we’re doing at Lumos and are not afraid to get your hands dirty.
- Competent with MS Office, Google Apps, Slack, and social media (Facebook, Instagram, Twitter).
- Passion for and existing activity with the cycling community a huge plus.
To Apply:
Please submit your Resume/CV and an example of your written work (can be a report, memo, blog) if available.
Location: Our office is located in the Hong Kong Science and Technology Park near Sha Tin.