Roles & Responsibilities:
• Produce long and short form copy in Chinese and English across various channels including, but not limited to: brand copy, product copy, EDM, websites, landing pages, display, video and search ads
• Build on a powerful SEO-friendly blog by identifying, creating and promoting top quality onsite and offsite content
• Generate, review, edit and optimize key landing service page content for SEO purposes including increasing on-page relevance and search engine discoverability
• Develop and edit corporate materials, including press release, fact sheet, company brochures
Qualifications
• Bachelor's in, Marketing, Advertising, Journalism, Language or relevant discipline from a reputable university
• 1-4 years of experience in copywriting, content marketing and communications
• Experience in a creative, product, or content writing role with proven success in translating brand messages into effective communications
• Excellent writing skills in English and Chinese is a must
• Knowledge & passion in investment would be a plus
• Knowledge of SEO, content marketing, and performance marketing would be an advantage
• Strong entrepreneurial spirit and passion