What we’re up to:
Electric Soul dedicated in curating Dance Music events and festivals across the globe. We specialise in providing the most comprehensive event list that covers a wide spectrum of genres and venues. With us, you will be the first to know about the best parties in town; from sweaty undergrounds to dazzling festivals and everything in between.
Who we are looking for:
The one drives the strategy and day-to-day execution of social media, affiliate, influencer, and ambassador channels. Playing a key role in building brand affinity and reach, this role serves as the leader for all things social, driving the brand’s social media reach and roadmap forward with rich, engaging content and creative new tactics. As part of the brand marketing team, this individual will be responsible for planning, strategy and execution to support brand goals of shifting perception, new client acquisition and retention.
In this role, this multi talented creative will help support key brand and business objectives leveraging social, influencer, and affiliate channels to drive impact primarily in the following areas: create word of mouth moments through their channels to drive awareness and acquisition; help drive retention initiatives through new and innovative programming; bring the brand to life through social/content channels with an eye on surprise and delight.
Affiliate + influencer Marketing:
Drive brand awareness and demand for new products through influencer and media partners
Identify brand-right and impactful personalities and outlets to launch new products and reinforce brand messaging
Data-driven optimization of our programs for driving qualified traffic and acquiring new customers
Grow our list with qualified followers and support specific campaigns
Oversee and manage all influencer placements/campaigns including gifting, contract negotiations, reporting and budgeting
Social Marketing:
Serve as the social media expert and content strategist, bringing to current knowledge of the landscape & tools (posting, analytics, etc.)
Stay up to date with the latest social media best practice and technologies
Define most important social media KPIs
Strategize, manage, develop and execute a monthly multi-channel content calendar for social platforms that both supports product/brand campaigns and tells the brand story in our aesthetic and voice
Create compelling, original and platform-specific content in partnership with content creators as well as Marketing, Creative and Copy teams, as well as with the Direct marketing team to balance organic/promoted content strategy
Manage all aspects of social content including scheduling, sample trafficking and external communication with multiple partners
Monitor (and/or partner with monitoring agency) social channels and campaigns, analyze and report performance; provide actionable and insightful reports to help inform go-forward strategy
Manage social media contracts with external vendors; track and monitor budget accordingly
Partner with internal cross-functional and channel partners, as well as external partners to manage deadlines, budgets and asset delivery
Brand Marketing, Copy and Creative ensure all deliverables maintain brand standards
Owning and maintaining site analytics, metrics, and campaign reporting. In depth knowledge of SEO/SEM, google analytics and facebook adwords programs.
Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
Community Management
Nurture community through continuous dialogue and engagement; actively engage in dialogue with community via social channels
Maintain community content calendar to ensure communication aligns with brand and business priorities
Use feedback and insights from community engagement (social media, affiliate and influencer channels) and share with cross-functional teams in real time to help the business evolve its strategies in a timely fashion
You can...
Make good judgement calls on the fly
Expert with start up
Hire and train others in the team
Provide constructive feedback
Work independently without daily oversight.
Oversight and contribution to reporting, analysis and optimization.
Be a strong storyteller, wordsmith, a solid photo editor, and even a videographer if need be
Can be creative and scrappy, creating relevant content with limited time and budget
Track and analyze performance, using data and quantitative insights to inform strategy
Thrive working in a fast-paced and scaling organization
Live, breathe, and love the world of social. If you want to submit your cover letter in emojis, we’d allow it
Perks and Benefits
Work directly with CEO
Potential for continued growth at the first Asia electronic music event platform
Flexible vacation policy
Annual performance bonuses
Good vibes only working environment
Free parties and beer
Now that you are done with all those boring stuff. Ask yourself if you like to work for a company that partying can potentially be your job. And obviously, if you like electronic music and expert in partying that would be a plus!