The Position:
We’re looking for a Senior Content Specialist / Content Marketing Manager with excellent Chinese writing experience and skills, reporting to our Regional Marketing Director. You’ll manage the team’s content calendar and drive our user engagement through content on our website, blog and email. We need a marketer who has strong business acumen and always keeps abreast with the financial market to create high-quality content for our users.
Your Responsibilities:
- Work with cross functional teams (Marketing, Commercial and Product) to create engaging content that can help consumers in Hong Kong better understand personal finances and build healthier financial lives.
- Manage and execute content strategy to build brand awareness and engagement, promote our product and educate consumers on an ongoing basis; write copy for website and ads, blog articles and email newsletter.
- Explore different ideas and concepts for both the visual and verbal elements in tandem with design team.
- Understand and adjust the different language styles to appeal to various target audiences.
Skills and Requirements:
- University degree holder in Journalism, Marketing, PR, Business Administration, or other related disciplines.
- 3-5 years of working experience in digital content marketing or Journalism. Experiences in creating editorial financial content or working as finance reporter is preferred. Strong storytelling skills is a plus.
- Excellent command of written and spoken English & Chinese (Cantonese).
- Editorial mindset and a good understanding of web publishing requirements.
- Experience with SEO and web traffic metrics is preferred.
Other key attributes for success in this role include:
- Analytical and curious, enjoy clarifying complex or confusing finance topics in writing
- Ability to communicate information and ideas in simple writing so others will understand
- An instinct for good stories or taglines to attract eyeballs and make personal finances interesting
- Strategic thinker yet hands-on with planning, research and writing
- Proactive, fast learner, organized and detail-oriented
- Must love innovation and fintech startup culture.
What can you expect from us?
- Join a fantastic team: Work with the top management of the company, with backgrounds from leading consulting, banking and start-up companies (Riot Games, Google, Carousell, Grab, HSBC, Standard Chartered)
- Learn: Work with a team with a proven track-record of building successful internet companies
- Have fun: A challenging, fun and international environment
- Grow: Opportunities for further career advancements, either within the regional group or in one of our country teams