Casetify is seeking a talented Senior Performance Marketing Specialist to scale existing channels, while optimizing for our key performance metrics. The ideal candidate has a analytical, data-driven mindset and hands-on experience managing ad platforms from high-level strategy to day-to-day operations. Working at Casetify, you will have free reign to quickly iterate and test ideas, with the support and experience of senior management. This role will join the Growth Marketing Team, with the challenging, but rewarding objective of aggressively growing our customer base.
Responsibilities:
- Own the paid user acquisition journey and optimize ROAS/ROI (Facebook/Instagram, Google Ads, Pinterest Ads)
- Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively
- Work with cross-functional teams to push forward marketing agendas
- Build accurate customer segments and profiles, to run effective campaigns
- Analyze user data to provide strategic, actionable insights Always be AB testing and thinking of new growth opportunities
Skills and Experience:
- BA/BS degree in an analytical field such as Statistics, Math, Engineering, or Marketing
- 5+ years of experience in marketing, data analytics, and advertising platforms (SEM, Facebook/Instagram)
- Live and breathe data
- Strategic problem solving skills
- Ability to work under pressure, and quickly adapt
- Proficient in SQL and Google Analytics is a plus (able to be trained)
- Start-up experience is a plus
We offer an attractive salary + benefits package including occasional outing with teams. Ready to join the team? Email your resume & expected salary to us!