CAPSL ENTERTAINMENT
We are an Esports game studio powering the future of competitive gaming. Run by games industry veterans. CAPSL is your door into the world of gaming and esports.
www.capsl.cc
Position
Marketing & Brand Manager - Full time
Description of Role
You crazy-smart kids will:
- Be a core member of the team, leading our marketing and brand strategy
- Be responsible for identifying opportunities to grow the company’s online brand presence across digital channels
- Create clear performance targets and performance indicators
- Create, compose and rapidly experiment on marketing campaigns
- Research and apply industry marketing trends and best practices using automation and tools where possible
- Be constantly researching and analysing esports marketing trends, and drawing key insights
- Setup and manage any services and systems that further support marketing initiatives
- Collaborate cross-functionally to gain insight and provide sharings
- Contribute ideas and clear actions on how to further CAPSL’s mission to Power the Future of Competitive Gaming
- Be accountable for recruiting, training, and continually improving any team additions
- Embrace others success as if it were your own
- Be willing to encounter new and unfamiliar situations
You can handle this day-to-day:
- Own and be accountable for the company brand and identity
- Growing a new brand into a global phenomenon
- Cross-regional deal-making and collaborating to further your marketing mission
- Identifying big-picture plays, filter, and execute against the key items that are most likely to get to a win-state
- Identifying brand and marketing synergies
- Communicating - From presenting in front of small and large audiences, to 1-on-1 conversations, in order to gain trust and buy-in from others
- Solving problems that either others don’t see, or others are unable to fix
- Managing multiple projects and accounts simultaneously, but without getting phased - You know how to organise like a Zen master!
Qualifications
You have:
- At least 7 years experience in brand building, marketing strategy and campaign execution
- A track record of establishing clear metric-oriented objectives for brand growth and presence
- A creative mind for delivering interesting and unique campaigns
- Managed campaign ideation, budgets, and execution with demonstrable success
- An acute understanding of digital and social media channels, and how best to leverage them regarding increasing brand presence
- Exceptional communication skills, both orally, written and in presenting to others
- Expertise in excel or other forecasting tools
- An acute ability to problem solve in a team environment
- A passion for working in the games / esports industry
- A passion to execute iteratively - Scrum, Agile, and Lean
- An ability to self-start and manage your own time effectively
Language
- English - Business fluency
- Bonus - Mandarin - Business level and above
Additional Information
- Location: Hong Kong
- Full Time
- Start Date: Immediate
To Apply
APPLY HERE
Include your cover letter why you’re a good fit for this position, resume, and update-to-date LinkedIN Profile
As part of your cover letter, also answer the below questions
1. What are the 1-2 achievements you are most proud of?
2. Why do you want to work for a start-up? What are you most interested in getting out of the experience?
Include links to any applicable projects you have worked