Job Description:
As the Strategic Marketing Manager, you will be a leader in our team responsible for telling the world the story of our services. You will be expected to be our chief advocate for our web platform and athletic services specific feature set and its benefits. Additionally, you will be charged with crafting the strategy around the messaging and marketing for new launches.
Responsibilities:
- Set specific marketing goals.
- Develop and execute marketing plans to achieve business goals.
- Analyze and review all marketing initiatives as well as budget control.
- Maintain client relationship to enhance client loyalty.
- Conduct market research to anticipate market trends and understand client behavior.
- Research market to identify new opportunities.
- Develop and manage media relations and channels.
- Lead the team on promotion planning, execution and evaluation.
- Brainstorm and develop ideas for creative marketing campaigns.
- Develop, formulate and implement marketing and social media strategies to build brand image and raise brand awareness through integrated campaigns.
- Drive new marketing strategies to improve attractiveness of the brand.
- Liaise with external vendors to execute promotional events and campaigns.
- Liaise with internal teams and ensure brand consistency.
- Collaborate with operations team to design marketing programs.
- Handle all member complaints and enquiries in a timely fashion.
- Oversee and manage ongoing client experience.
- Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.
- Support marketing workshops, events and exhibitions.
Requirements
- Degree holder in Business Management (Major in Marketing is preferable) or relevant field.
- Proven work experience as a Marketing Strategist, Marketing Manager or similar role.
- Competed in professional or amateur level sports.
- Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.).
- Excellent written and verbal communication skills (English, Cantonese and Putonghua) - there is a heavy amount of writing, presenting and selling ideas in this role.
- Commercial awareness partnered with a creative mind.
- Prefer working in a collaborative, cross-team capacity.
Desired Skills and Experience:
- Minimum 2-years of solid and relevant experience in education and sports industry.
- Creative in marketing strategy, tactic, and program development, strong analytical and business management skills.
- Excellent communication skills and be able to communicate with all levels.
- Capable to work under pressure independently in multiple projects environment.
Compensation:
- We offer 5-day work week, competitive salary, year-end bonus, and annual leave to the successful candidate.
- Free round trip shuttle bus service will be provided at designated times to/from the Cyberport office: Mei Foo, Tai Wai, Kowloon Tong, Olympic, Han Hau, Yau Tong, Sheung Wan, and Sai Wan.
- Free gym membership at Cyberport.
Application Method:
Interested parties please send your cover letter and resume together with date of availability for consideration.