Digital Analytics Executive Wanted
starting date : 2017-11-01
Ablaze Idea Lab can not provide a visa.
Description
Job Description:
- Prepare weekly and monthly report on site traffic analysis, advertising effectiveness tracking, e-commerce sales analysis.
- Plan for facebook and search marketing campaigns (Google and Baidu) to drive site traffic, e-commerce conversion, app downloads, or marketing campaigns.
- SEM: Suggest and define keyword campaign testing strategies, manage the testing schedule, monitor and analyze specific keyword and campaign performance and drive the analytics and recommendations for further campaign optimization
- Design advertising trial to find out effectiveness for different bidding methods, cost effectiveness by countries, or creative effectiveness, etc.
- Increase the efficiency, accuracy and quality of daily campaign management and deliverables
- Site traffic analysis: Retrieve data from web analytics tools, conduct analysis and communicate insights
- Prepare campaign performance reports from data collection to report compilation
- Conduct regular behavioral analysis, profile reports & revenue tracking in various dimension
Requirement:
- Good numerical sense and data analysis ability. Able to derive insight and actions from data.
- Attention to detail and advanced Excel/ Reporting skills
- Experience on Facebook advertising, search marketing, or analytic tools (e.g. Google Analytics) is an advantage.
- Ability to diagnose common SEO issues
- Good verbal / written communication skills
- Degree in maths, statistics, marketing/social science research, or related discipline
Salary
Salary range / month :  HK$ 20k-40k
WHubber factors
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Flexible Role and Responsibility
Impact on Society
Flexible hours
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