Zolima CityMag, the Hong Kong online urban culture magazine is looking for a passionate Digital Marketing Manager to develop our branding, improve traffic and conversion in a time of rapid growth.
This role will play an essential part in the growth strategy of Zolima CityMag. This is an exceptional opportunity to become part of an innovative, fast moving company, on an exciting journey to further engage a loyal and passionate community.
If you are curious, enthusiastic, analytical, nurture a true love for writing, and have an interest in the life style industry in Hong Kong (hospitality – art - fashion), the position is for you.
You will work directly with the founder and the business development manager in a small dynamic team
JOB DESCRIPTION
- Lead SEM & SEO
- Lead Search Engine Marketing, including Search Engine Optimisation in particular
- Understand site efficiency metrics and circulate regular reports on performance
- Segment and understand nature of traffic
- Monitor and manage Social Media platforms
- Define social media strategy, including identifying appropriate sites, blogs and communities
- Moderate all Social Media platforms, including Facebook, Instagram, Twitter: create and produce content
- Define, Design, implement and monitor ad campaigns
- Reporting on statistics and metrics.
- Manage Zolima CityMag's community of subscribers
- Design, implement, follow-up EDM, both native and sponsored newsletter campaigns
- Provide informed content to develop products and services for the benefit of our subscribers
- Assist in managing content sources and maintaining quality content :
- Manage and negotiate with outsourced image providers such as photographers, videographers, institutions and other image resources.
- Develop and nurture relationship with external sources of editorial material to remain on top of time sensitive content. Attend media events as media representative.
QUALIFICATIONS & EXPERIENCES
- Digital marketing experience with Facebook, Adwords, SEO
- Proven track record of growing a customer base
- Fluent in social media navigation and analytics
- Experienced in written content production
- Creative and imaginative
- An interest in art, design, culture and Hong Kong
- Minimum university bachelor degree
- Fluent in English
- Team player, good communication and interpersonal skills