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Working with our account management team, copy-writers and freelance to develop monthly content plans for social media in China
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Developing monthly social content plans with creative ideas relevant for the brand and audiences who follow the brand
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Content ideas will be a mix of text (stories), images (photos & infographics) and short videos (8 second videos + informal videos)
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Distributed through mainland Chinese social media, namely; Weibo, WeChat, Meipai/Weishi and a mix of others (Douban, Nice, Zhihu...etc)
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The contents will be developed in-house and with freelancers under the direction of the content team
Key Skills/Experience we are looking for:
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Multi-media design & creative skills
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Graphic design, video post-production etc
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Ability to think like an editor in developing exciting, brand relevant contents for clients social media
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Understanding for how social contents/creatives work and are consumed
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Strong eye for creative/design (especially in how the creative relates to a specific brand)
Nice to have attributes:
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Candidate ideally has strong network of independent creatives across graphics, video and other forms of creative
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A good understanding for the mainland Chinese social media landscape ...and appreciation for mainland audiences
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Ideally also reads/writes, speaks Putonghua