Profood

Artisanal Foods & Local Culinary Traditions
Where we're at?
Idea
Validation
Adoption
Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Profitable and growing.


To us, great food is something that has a piece of history, or is part of a vision by the maker. We want foods that are made ethically and sustainably with quality as the priority, free from industrial additives and harmful chemicals.

Profood does not source from the lowest bidder, instead we bridge the gap between customer and producer, personally visiting their facilities, dealing directly with the owners, learning their stories and understanding their motivations. Perhaps it’s to carry on a family tradition, perhaps it’s their love for their craft and heritage, or maybe they wish to spread their philosophy on what food should be. If they are aligned with our ethos, Profood will carry their products with pride.

PROFOOD is Hong Kong's online shop for artisanal foods from around the world.