Mission:
To build and grow the MoneySmart Blog and its related distribution channels into the most recognized and authoritative personal finance publisher in Hong Kong.
Role Summary:
You will be upholding the editorial direction, tone of voice and consistency of the MoneySmart Blog and its related assets. Ensuring that all content released by the blog, positions the company as a thought leader, educator and source of reliable information and opinion. You are an expert in the formulation and execution of written content, with a deep understanding of best practices around SEO, topic and angle identification as well as distribution of this content on various platforms.
As the Editor, you will lead all editorial and publishing meetings, formulating article ideas and angles that resound with the Content Vision. Our writers report to you on writing assignments and assigned content generation, and you stand as the gatekeeper that ensures all content produced adheres to MoneySmart Content’s best practices, SOPs and style guides.
Responsibilities:
- Managing a team of writers on articles, infographics, video, social media and email creation
- Ensuring the content output is a manifestation of company’s culture and content vision
- An arbiter of all editorial best practices, style guides, resourcing schedule and SOPs
- Overall ownership of the writing team's performance metrics
- Chairing all production and publishing meetings for content output
- Publishing and optimising content for distribution on various channels
- Ownership over commercial support within the various product verticals
- Managing syndication of MoneySmart content through partners
Requirements:
- At least 3 years domain experience in writing and editorial governance on digital
- In-depth knowledge of digital best practices for editorial production with SEO approach
- Strong understanding thought leadership on content distribution
- Knowledge in running content promotions and optimisation across multiple platforms
- Strong language (English/Traditional Chinese) and communications skills
- Very strong interpersonal skills and team management
- Retail-level personal finance product knowledge preferred
- Communications graduates preferred
KPIs:
- Production of forecasted content
- Adherence of all content output to best practices, tone of voice, style guides and SOPs
- Audience growth and nurturing
- Content format delivery and quality
- Sponsored content revenue targets
- Interdepartmental creative support
- Hiring and retention of a passionate team of writers
- Team engagement and happiness
Cultural Competencies:
- Build a positive team and family spirit
- Be Humble
- Stay Hungry
- Do more with less
- Always pursue learning and growth
- Engage, Disagree and Commit