CONNECTING PEOPLE. BUILDING KNOWLEDGE.
Effective knowledge sharing has significant impact socially and economically. We want to democratize access to business advice & insights, by providing a platform to help bridge the knowledge gap. Together at LYNK, we want to bring our motto “Connecting People. Building Knowledge.” to a unique and visionary platform.
At LYNK (previously The Straits Network), we connect users with Knowledge Partners for expertise and insights to arrive at improved decision-making and execution. Our Knowledge Partners include C-level executives, thought leaders, managers, specialists, consultants, lawyers, and accountants. Whether clients have a quick question or an extended engagement, we can find the right person to help. Clients can engage our Knowledge Partners for brief conversations or ongoing projects, either by phone, online or in-person. We cover global markets with our core strength in the Asia-Pacific region. Global enterprises, top investment and consulting firms, and small businesses and entrepreneurs have chosen to work with LYNK through our platforms LYNK and LYNK PRO.
Digital Marketing Manager
At LYNK, we enable people to share their knowledge and benefit one another through conversations. With a culture for independent thinking and initiative, our team is breaking ground in the field of expert networks, consulting, education and more.
As a Digital Marketing Manager at LYNK, you will be part of a team to plan and execute on strategies and tactics for LYNK platform. You will be contributing to the marketing and brand awareness at LYNK right from the start.
What You’ll Do:
- Embrace our vision for growing a platform for knowledge through a strategic and data-driven approach
- Own all marketing channels and create a holistic and measurable marketing strategy with a focus on key metrics such as acquisition, activation, and referral.
- Growth hacker mindset to constantly test, optimise and find new ways to automate and improve performance
- Launch email drip campaigns with a focus on enhancing expert experience and facilitating conversion
- Work with the tech and design teams to drive growth by reducing inefficiencies and enhancing all user touch-points
- Become an SEO expert by finding new ways to procure relevant content, identification of influencers, as well as drive the on-page SEO strategy.
What We Seek:
- Bachelor’s degree with a strong academic track record with a desired major in Marketing, Communications, or PR
- 2-5 years of experience as a Digital Marketer with a tech start-up or a digital agency
- Well rounded digital marketing strategist, with a working knowledge of marketing analytics, SEM, SEO, SEA, marketing automation, display, re-marketing, email marketing, social media marketing and content marketing
- Strong writing and communication skills with a strong command of English
- Problem solver, data-oriented mindset and creative in thinking outside the box
- Results oriented, highly motivated and self-starters with high attention to detail
- Must be flexible and adaptable and excited about working in a start-up and faced paced environment
Bonus Attributes:
- Strong passion for creative content curation and building brand awareness
- Passion for business and enthusiastic about taking part in shaping LYNK’s growth
- Function well in a very fast-paced start up environment
- Track record of excelling in small teams
- Team players who thrive in uncertainty and like to “make things happen”!
Interested parties, please email jobs@lynkpeople.com provide your full resume with availability, current and expected salary, and contact details.
All information received will be treated in strict confidence and used solely for recruitment purpose.