A Next Generation Bicycle Helmet
Safety Made Simple
Digital Marketing/Growth Hacker
Want to be part of an exciting startup that is having a positive impact on the world?
Lumos is the world's first smart bicycle helmet with integrated lights, brake, and turn signals. Launched to the world on Kickstarter, Lumos raised over $800,000 USD skyrocketing it to the top 0.1% of campaigns. It has been featured on BuzzFeed, TechCrunch, Quartz, and The Independent. Lumos was named one of the "Best Cycling Innovations of 2015" by Cycling Weekly, and was nominated one of the “Designs of the Year” by the London Design Museum.
Lumos is a mission-driven company. Started out of our dorm rooms at Harvard, we seek to make a positive impact on the world by helping make cycling safer, and helping more people everywhere make cycling a bigger part of their everyday lives.
If you’re excited about our product and our mission, we want to talk to you!
Join us in our mission to improve cycling safety and have safe streets for all.
You are perfect for us if you are:
Experienced with Facebook ads and deeply interested in becoming (or already are) an expert. You’re extremely motivated, a self-starter, independent, and looking for an opportunity to be an integral part of a small team and have a big impact.
Your responsibilities will include (but not be limited to):
- Strategizing, planning, and executing all digital marketing/digital advertising activities (90%+ on Facebook)
- Creation and development of audiences in target markets
- Creation of content and creative (eg. Photos, video, Flixel etc.)
- Creation of flows across all platforms (Facebook, website, email, Google etc.)
- Direct responsibility for a large (6 figure USD) digital advertising budget
- We anticipate you spending 80%+ of your time primarily on Facebook, tweaking and optimizing on a daily basis
Note: Given the very early stage of the company that we are in, a high degree of adaptability is expected and required for this role. We are constantly learning new things and adapting our strategy and activities accordingly.
We expect all employees and team members to only look at their job description as a guideline. We eschew roles and seek people willing and able to ignore job descriptions. Everyone’s job at Lumos is to do anything and everything we can to make it a success and meet our company goals regardless of our “jobs.”
Requirements:
- You hold a Bachelor’s degree or equivalent.
- 2+ years of experience in a digital marketing, advertising, or growth-hacking/startup oriented role.
- Excellent oral and written English. You are an effective communicator. Competency in Cantonese and/or Mandarin a plus.
- You’re naturally predisposed to being meticulous, detail-oriented, and organized.
- You’re able to work well with people and love helping people get the job done.
- You’re enthusiastic and optimistic, and nothing stands in the way that you can’t tackle with a smile.
- You’re passionate about what we’re doing at Lumos and are not afraid to get your hands dirty.
- Competent with MS Office, Google Apps, Slack, and social media (Facebook, Instagram, Twitter).
- Passion for and existing activity with the cycling community a huge plus.
To apply:
Please submit your Resume/CV.
Location: Our office is located in the Hong Kong Science and Technology Park near Sha Tin.