honestbee is Asia's leading online concierge and delivery service for all your lifestyle needs. With our technical expertise, data-fuelled operations and our network of partners, people experience how life’s just easier with honestbee.
We are solving the riddles of e-Commerce and logistics across the SE Asia. We work on practical solutions for the real world and we are obsessed about building a marketplace for services that awes and delights our customers - that’s our commitment to them!
As the Marketing Manager, you will be responsible for growing the brand and discovering the channels that allow us to attract and convert customers.
What you'll be doing?
- Plan and execute campaigns to attract, convert and retain ideal customers in Hong Kong
- Develop key online and offline partnerships for branding and acquisition through affiliates and events
- Offline marketing responsibilities are not limited to partnerships, events, creative communications and public relations
- Identify, evaluate, and assess strategic business opportunities via consumer and industry related market/data research and trends and platforms
- Work closely with business development team to lead and develop the ATL/BTL marketing strategy, operation, and KPI achievement aligned with business objectives for both short and long term goals
- Oversee and manage the execution of marketing calendar plan and channel budgets
- Regularly monitor and analyze performance metrics of marketing campaigns and build processes of increasing efficient return on marketing dollars through data-driven decision making
- Work closely with the Country Manager and regional marketing team to drive the overall sales and orders across various business verticals (grocery, food, laundry and many more exciting services)
- Directing key digital marketing initiatives while working with the global digital marketing team
- Set goals and accountabilities and mentor team members to deliver on team objectives
- Inspire action through operational rigor, data-driven insights & identify scalable strategies that will ensure product adoption according to regional objectives
- Drive best practice creation & implementation of solutions. Ensure the right level of alignment, consistency and flexibility in approach across the regional team in an effort to scale impact while meeting market-specific needs
What are we looking for?
- Enjoys the chaos of a startup and open office environment
- Bachelor's/Master’s degree in Marketing/Business or related field
- At least 5 years of experience with a proven track record in growing a brand/business, preferably in the ecommerce space, marketing or public relations in Hong Kong
- Experience leading digital campaigns resulting in reaching growth targets, meeting customer acquisition costs and retention rates
- A self-starter, creative, passionate person with a positive, can-do spirit
- Excellent communication skills - written, verbal and presentation in English and Chinese
- You understand Hong Kong
Join our honestbee family. Nothing makes us more proud than seeing our people prosper in their careers and set themselves up for success. honestbee will take you to places - that’s our commitment to you!
Our story and vision: www.honestbee.sg/en/about-us
Check out what’s buzzing at honestbee: www.instagram.com/lets_honestbee