We are a tech startup, looking for a smart and dynamic individual who is always up to take new challenges and is a quick learner. This role is a person who is highly motivated, social and doesn’t shy away from taking initiative, you are required to be on top of all social media trends and do cold calling and strategically reach out to influencers and partners .
You would be directly reporting to the Head of Marketing.
JOB RESPONSIBILITIES:
Partner and Influencer Reach out USA+ Hong Kong + Singapore+ Australia:
- Reach out and collaborate with influencers and partners on developing fresh ideas for co-marketing opportunities and then implement.
- Follow the Instagram and blogging community to look for tech and fitness influencers to increase backlinks to website
- Identify trends through monitoring influencer engagement and competitive analysis
Community Building
- Reach out to Bloggers, Partners, students to inform and create interest about the new product.
- Build anticipation for the kickstarter event in Q3
- Set and implement social media and communication campaigns to align with marketing strategies
- Organize and participate in events to build community and boost brand awareness
Social Media:
- To work with media platforms such as Facebook, Instagram, LinkedIn, YouTube and Twitter to increase the brands awareness and engagement
- To monitor and react to live social analytics
- To analyze market trends and competitors and make recommendation to help shape our social strategy
- Social Media listening and competitor content audit
QUALIFICATION:
- Degree holder in Marketing, Communication, Business or related discipline
- Basic knowledge of Google Analytics and Google Adwords
- 0 to 2 years’ experience in Media, Digital Marketing, Public Relations and/ or Market Research. Fresh Graduates are welcome
- Strong interpersonal and communication skills and attention to detail
- Creative, passionate and excellent in problem solving skills with positive attitude
- Proficiency in English and Chinese (not mandatory)