Fresh Accounting

Fresh Accounting, here to help your business grow.
Where we're at?
Idea
Validation
Adoption
Growing

Concept and business plan team may be incomplete.

Idea is formed project ready to launch.

Have paying customers adapting to market.

Profitable and growing.


am a Chartered Management Accountant with extensive experience in working for SME and business start-ups.

Working within small businesses and teams, I understand the importance of developing and managing relationships and have a proven track record of both implementing and maintaining accounting systems and processes, as well as working with a variety of stakeholders at all levels.

There is a clear gap in the market for management accounting, in particular within the South East Asia region. SMEs and business start-ups, whilst successful really lack the financial disciplines they rightly deserve. 

With this in mind Fresh Accounting was established to serve the needs of these businesses and enabling them to use as little or as much time as they need, without having to employ some-one on a full time basis. Fresh Accounting can assist in setting up a cash-flow along regular monthly reporting. We can also implement new systems or processes such as Xero.

The Fresh Accounting approach is to provide an experienced Financial Controller to a business, providing a level of both experience and quality at an affordable price.

Prior to establishing Fresh Accounting, Paul gained extensive experience working across several business industries and sectors including:

Professional services and management consultancy with extensive time and WIP
Marketing and PR agency
Media
Technology and e-commerce both B2B and B2C
Not-for-profit

  • Fresh Accounting is a dynamic management accounting practice and consultancy based in Hong Kong, Shanghai and London. We believe accountants should...