alivenotdead.com was founded in 2007 jointly by members of the group "ALIVE" and the cofounders of Rotten Tomatoes, the leading movie reviews and news web site.
In 2005 Hong Kong actors Conroy Chan, Andrew Lin, Daniel Wu and Terence Yin created a faux boyband called "ALIVE" and the original alivenotdead.com website to support and promote the independent movie project, "The Heavenly Kings", a mockmentary following the rise and fall of the fictitious Hong Kong boyband ALIVE, the film provided a behind-the-scenes look at the challenges facing artists in Hong Kong. It also provided Hong Kong musicians with a platform to speak their minds about the state of the Hong Kong music scene, many issues of which apply to artists of all types from around the world.
While making and promoting "The Heavenly Kings," ALIVE came to realize that it was not enough to make a statement regarding the industry if you did not work to address the issues raised. Rotten Tomatoes co-founder Patrick Lee served as the film's executive producer and, with ALIVE, developed the idea to create an online community that would be able to help artists in Hong Kong.
The AnD online community was launched in April 2007 and has since grown rapidly and added an online marketplace to connect artist with paid job opportunities including performances, online and offline endorsements and sponsorships.
AnD also organizes a variety of artist centric events including live music events, film screenings, networking mixers and parties. To date AnD events have been held in Hong Kong, Macau, Taipei, Beijing, Shanghai, Singapore, Los Angeles, Honolulu and San Francisco.