Grow your Business with Digital Marketing
23 - 24 Sep 2017 09:00am - 04:30pm
Event ended
Fbban23sept

Grow your Business with Digital Marketing

23 - 24 Sep 2017 09:00am - 04:30pm

Campfire Creative, 5/F Remex Centre, 42 Wong Chuk Hang Road, Wong Chuk Hang
Registration closed

WORKSHOP OVERVIEW
Learn what you need to add to your knowledge on digital marketing as we cover how to use digital tools to grow your business effectively.

WHO SHOULD ATTEND:
Small Business Owners
Entrepreneurs Looking To Get Started Online
Start-up founders
Anyone Who Has Tried Digital Activities & Failed
WHAT WILL YOU LEARN:

By the end of this workshop, you will;
Understand strategies that can grow your business online
Make confident decisions on using digital channels
Know which tools to use for your digital marketing for business growth

WORKSHOP OUTLINES

DAY 1
Get To Know Digital Marketing:
- Understand and know why Digital Marketing is important for your business.
- Learn about the user journey and how this applies to your business

Using Tools For Your Digital Marketing:
- Understand the major tools that drive awareness and conversions - SEM, Google Adwords, SEO, Web optimization, Social Marketing, Electronic Direct Mailer and use them effectively.
- Learn how to use tools that helps create content for team effort

Analyzing Your Digital Marketing Effort
- Get to know how to analyze your digital marketing strategies and performance using right analytics.

DAY 2
Deep-Dive Into Social Media Marketing:
- Understand social media marketing landscape and the available platforms for different markets geographically.
- Learn how to build your following.
- Learn the type of content that ticks with the audience
- Learn to create engaging content through social media and how to make your followers become your buyers.
- Know the strategies and tools you can use to create awareness and conversions through social media.

ABOUT THE TRAINER
Ernie has over 8 years of professional experience in branding & marketing communications, with depth experience in digital projects related to branding, creative direction, web design, and SEO & SEM. Ernie has worked with Multinational Corporations, Small Medium Enterprise, and startups from product conceptualizing to strategizing digital marketing initiatives.

DIRECTIONS
Campfire Creative
5/F Remex Centre, 42 Wong Chuk Hang Road
MTR Wong Chuk Hang Exit A1

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